Adidas Skateboarding has a unique way of taking classic silhouettes from their archives and completely redesigning them specifically for skateboarding. Cult styles like the Superstar Shell Toe, the Stan Smith and the Samba are prime examples of how Adidas have updated timeless styles to fit within the skate industry. A big part of this is down to strong colourways and the design of new technology, like better shock absorbent properties in the forms of Adidas’ ADIPRENE® footbeds, Adidas’ BOOST® technology and PRIMEKNIT properties for better breathability and comfort. Clothing has also played a key role over the years with various jackets, crews, hoods and tees engineered with their own Climalite® properties amongst the range. Partnerships with other brands have played a key role in keeping the brand relevant like collaborations with Welcome Skateboards, Alltimers and Palace Skateboards. New styles including the Samba ADV, Matchcourt, Suciu ADV, Campus Vulc II Adv and the Lucas Premier ADV sit along side core styles like the OG Busenitz, Adi-Ease and Busenitz Vulc. What sets Adidas Skateboarding apart from most other footwear and clothing brands is the freedom of creativity the team has with Adidas’ products riders like Dennis Busenitz, Tyshawn Jones, Lucas Puig and of course the legend that is Mark Gonzalez have all played a major part in design, styling and growing Adidas Skateboarding.