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Fallen
In late 2003, professional skateboarder Jamie Thomas, who had previously ridden for the footwear companies Emerica, Adio, and C1RCA, proposed starting his own brand to the owners of DC Shoes, Ken Block and Danny Way. They agreed to back the brand financially, with Thomas in creative control and heading the venture. Later that year, DC was acquired by Quiksilver. Quiksilver was interested in acquiring Fallen as well, but Thomas opted to retain the brand to keep it independent, and the company was moved to Black Box Distribution.
Jamie initially wanted his company to be called Armee, but ran into some trouble with the U.S. Army and had to come up with something else. Jamie Thomas stated "I wanted the company and the riders to inspire kids and be like a movement of unlikely people coming up. Fallen just seemed to be the perfect name for that mission. It seemed kind of negative at first, so we made sure 'Rise with the Fallen' was on everything we made."
The company has a large range of shoes, including signature and team models, and also sell a variety of apparel. Fallen's first skate video, Ride The Sky, has just been released worldwide.
Fallen sponsors a team of high profile skateboarders including-
Jamie Thomas, Chris Cole, Anthony Benavidez, Josh Harmony, Henry Owen, Tommy Sandoval, Tony Cervantes, James Hardy, Brian "Slash" Hansen and Gilbert Crockett.
