The Hundreds apparel is essentially a mirror for Los Angeles culture and California style and Southern California’s skateboarding, surf, punk, and hip-hop sub-cultures. Its motto is People over product and maintains that it is the story of individuals and personalities that keeps the brand on top. Ben and Bobby Hundreds conceived the brand in 2003. Design is heavily influenced by 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of streetwear as globally recognised style at the end of the millennium. The line is comprised of graphic t-shirts, denim, wovens, fleece, outerwear, headwear, and accessories.
The Hundreds has worked on special collaborative projects with globally-recognized brands and artists like Disney, SE BMX, Garfield, DeLorean Motor Co., Forum Snowboards, Casio G-Shock, eS, Gravis, Medicom, David Choe, Jun Cha, Robbie Conal, Angelyne, H2O, Kurupt, Craola, Avail, and Usugrow.
The Hundreds produces a line of clothing per season in limited quantities and is only available in a select number of streetwear stores and boutiques around the globe and has also been featured in articles for such media as the Los Angeles Times, New York Times Magazine, DUB, Antenna, Giant Robot, KoreAm, MuchMusic Television, and Inc. Magazine.
Currently, The Hundreds represented in a select store in every major city of the world. This includes The Hundreds’ four flagship retail locations in the Fairfax District of Los Angeles, The Hundreds store in San Francisco’s Union Square, The Hundreds New York in SoHo, and The Hundreds Santa Monica. Scene is proud to now stock this growing street brand. Constant updates on its developments and collaborations can be found on its website and numerous blogs while also finding the time to push out a weekly podcast, the Hundreds always has something up its sleeve!
More than just an online magazine or clothing line, The Hundreds is a lifestyle project that remains personal and direct, reflective of the community and culture, and dedicated to its fans. The Hundreds is Huge.