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Nike SB | Nike Skateboarding

The origins of Nike Skate Shoes

Although Nike never officially entered the skateboarding market in the 1980s, many of its shoes gained a following in the skateboarding community because skateboarding shoes and the Nike basketball shoes shared many similarities. Strong grip, durable ankle support, and relative comfort were some of the offerings that attracted skaters to Nike trainers.

In 2007, after failing four times to enter the skateboard market, Nike SB had emerged as a successful skateboarding company by manipulating demand and keeping numbers down along with signing many well-known skateboarders. SB really hit the nail on the head by improving on classic styles with additions like the Zoom Air insole, a small airbag situated with in the heel of the insole.